Leading a team of graphic designers, web developers, & marketing specialists, we overhalled the visual feel & flow of the Piper Site, in turn improving the overall brand.
Inconsistent messaging with messy & cluttered branding..
Hands on messaging with clean & polished branding.
Aspirational. Fresh. Playful.
Natural Elements. Hands-on Grit. Polished.
EDU Play. Arm Kids with Tech Literacy. Parent Bonding Time.
To determine final aesthetics and UX, I lead the testing through various rounds of internal team card sorting sessions, online A/B testing, and external playtesting with users in the field.
Developed customer service Troubleshooter tool for quick assessment of software & hardware problems.
UI & VISUAL BRAND.
WIREFRAMES & MOCKUPS.
PRODUCTS UI MOCKUP.
Navigation restructuring to guide users to lifestyle or product information.
SEARCHBAR UI WIREFRAME.
Navigation redesign of Part page & developed search feature.
SUPPORT UI WIREFRAME.
Navigation redesign of Customer Service page with interactive chatbots and online troubleshooters.
EXPAND UI WIREFRAME.
Information flow improvements with expandable drop-down lists.
PRODUCT PAGE MOCKUP.
Layout improvements to all product pages with modular content blocks.
EDUCATORS PAGE MOCKUP.
Carving out a space for Educator’s specific needs.