INVENTION MANSION

A classic dollhouse reinvisioned as a modular, build your own playset.

01 ► Refresh Your "Senses"

With the dollhouse playset not seeing any real innovation since the invention of plastic, I inspired my team to deconstruct the concept and place the role of designing in the hands of the users — let the already motivated, young engineers build their dream playset.

Through immersive research, I saw the need for idea starters, step by step instructions sprinkled with inspirational sections, to keep them motivated without limiting their imaginations.

As the art director and lead designer, I led my team through concept R&D — modular system thinking, mechanism design, world development, etc… to build a play space that challenges imaginations at any developmental stage.

0A ● MODULAR ARCHITECTURE

The kit is constructed from durable, gridded grayboard thoughtfully illustrated with structurally reinforcing modular, plastic building materials — a system that allows for at least 30 different architectural configurations with the simple replacement of a wall or ladder. 

0B ● SIMPLE CONTRAPTIONS

There are 4 contraptions: zipline, waffle maker, robotic lever & trapdoor all based on foundational mechanical engineering concepts that are easily assembled into the build.

0C ● IDEA STARTERS

Making sure every step of the process is engaging and delightful, I art directed stop-motion building videos in addition to the hands on booklets to keep these dream homes always under construction.