A classic dollhouse reinvisioned as a modular, build your own playset.
As the art director and lead designer, I led my team through concept R&D — modular system thinking, mechanism design, world development, etc… to build a play space that challenges imaginations at any developmental stage.
The kit is constructed from durable, gridded grayboard thoughtfully illustrated with structurally reinforcing modular, plastic building materials — a system that allows for at least 30 different architectural configurations with the simple replacement of a wall or ladder.
There are 4 contraptions: zipline, waffle maker, robotic lever & trapdoor all based on foundational mechanical engineering concepts that are easily assembled into the build.
Making sure every step of the process is engaging and delightful, I art directed stop-motion building videos in addition to the hands on booklets to keep these dream homes always under construction.