REBRANDING PIPER.
Leading a team of graphic designers, web developers, & marketing specialists, we overhalled the visual feel & flow of the Piper Site, in turn improving the overall brand.
BUSINESS CRITERIA.
- Site represents brand as a lifestyle for educators & parents.
- Not a commerce site, but an EDU movement.
- And most importantly, increase sessions.
THE PROBLEM.
Inconsistent messaging with messy & cluttered branding..
THE OPPORTUNITY.
Hands on messaging with clean & polished branding.
FINAL DIRECTION.
MOOD.
Aspirational. Fresh. Playful.
VISUALS.
Natural Elements. Hands-on Grit. Polished.
CONTENT.
EDU Play. Arm Kids with Tech Literacy. Parent Bonding Time.
RESEARCH.
THE LOOK.
THE FEEL.
DEVELOPMENT.
PERSONAS.
USER STORIES.
USER MAPPING.
SITE ARCHITECTURE.
TESTING SPRINTS.
CARD SORTING.
To determine final aesthetics and UX, I lead the testing through various rounds of internal team card sorting sessions, online A/B testing, and external playtesting with users in the field.
INTERACTIVE PROTOTYPES
Developed customer service Troubleshooter tool for quick assessment of software & hardware problems.
PLAYBOOKS.
TECH SPECS.
UI & VISUAL BRAND.
WIREFRAMES & MOCKUPS.
PRODUCTS UI MOCKUP.
Navigation restructuring to guide users to lifestyle or product information.
SEARCHBAR UI WIREFRAME.
Navigation redesign of Part page & developed search feature.
SUPPORT UI WIREFRAME.
Navigation redesign of Customer Service page with interactive chatbots and online troubleshooters.
EXPAND UI WIREFRAME.
Information flow improvements with expandable drop-down lists.
PRODUCT PAGE MOCKUP.
Layout improvements to all product pages with modular content blocks.
EDUCATORS PAGE MOCKUP.
Carving out a space for Educator’s specific needs.
