SHORT FORM AGENTS

Transforming avatar agents & collabs into the go-to tools for short-form content creation – a personal production studio in your pocket!

01 ► Refresh Your "Senses"

Each highly competitive short-form platform wants to shift the market trajectory in their favor, especially obsessing over filters. But what tools give young creators the confidence to create authentic content, professionally edit, write back commenters and whip up new content all while going viral?

Gen Z is not open to the concept of a “digital self” but rather branded tools for creation. And as much as creators value their online brand, they value community more. With the newly released cloud-based collaboration, avatar automation and creation tools that fundamentally move and behave differently, a one person production studio has been placed in the hands of short-form content creators.

Reimagining the short form video platform as a collaborative, cloud based content-creation space with interactive UI AND agents serving as the creators' "in-their-pocket" production team.

0A-1 ● AUTHENTIC PRESENTATION

Instead of clicking buttons, creators command digital agents to automate repetitive site management, streamline content creation tasks and explore their online brand identity.

To drive successful adoption, I advocated for avatars to take on the roles of a "virtual production" team through automated programming. Natural language descriptions were automated to streamline content updates and maintain consistency.

In addressing creators' concerns around authenticity, a desire for digital versions of themselves to showcase their identity, I designed personalized "signatures" —— unique, recognizable trademarks that help followers easily identify their favorite creators. 

0A-2 ● ONE STEP AHEAD

Making the job of conscientious decisions easier for creators, natural language requests provide advice on how the audience perceives content and understanding of associations behind chosen symbols.

In respecting known limitations with privacy laws, I designed the system to only provide data from follower posts, reactions, view counts, universal inclusion standards — in turn providing custom, analytical feedback loops of creative “idea starters.”

0B ● CONFIDENCE WORTH POSTING

Creators gain new, powerful COLLAB tools like hacking clips, tag credits & reactions, side-by-side split screen zones, and spatial body tracking effect for virtual choreographing.

Learning how to make great content while hitting your #1 goal of growing an audience, there is a lot of pressure. Drawing from my past building confidence in young learners, collaborations ease anxiety, build confidence and inspire trust with audiences.

0C ● PRO GRADE STORYTELLING

A reimagined filter menu as a drag and drop editing platform, rather than a traditional UI, is inherently a more playful way to help creators re-envision how they make digital videos.

And with most creators dreaming of becoming expert editors, I quickly discovered my role was to rethink how easy it could be for users to interface with the platform, not just the resulting video content and trendy new filters.

By gathering diverse Gen Z and expert perspectives through targeted posts, social listening, and qualitative provocations, the team gained valuable insights into the social pulse surrounding identity, digital confidence, and community growth online.

Research revealed a growing demand for authenticity online, fundamentally changing how we should approach designing for Gen Z and the emerging culture around them. To maintain momentum, I pivoted the design focus toward collaboration, aligning with the stakeholders' priorities around community-based features. This shift reframed the conversation — moving beyond trending feature updates to a new vision for the platform that empowers creators with more genuine, engaging ways to connect with one another.

Development techniques to revise a short-form platform into a mobile-cloud, collaborative “production studio.” Embracing the creator’s role as a STORYTELLER and design principles of INSPIRATION, continual CONNECTION and PLAY, content creation became less about crafting the perfect video and more about augmenting a space for connection and self expression.

0A ● COLLABORATION SIMULATING

With the tipping point from design to realization sometimes being as simple as doing it yourself, I led collective sessions, where each team member had a unique GEO-remote location, of filming and editing testing creator’s preferred off-the-shelf phone apps.

Discovering a multitude of dead ends — vertical editing limitations, cumbersome tools, mismatched procedures for novices and pros alike — I turned our design solution into a tool that mitigates platform exodus with one stop shop if you will.

0B ● TACTILE WIREFRAMING

With my goal to ignite a new class of Gen Z creators, I explored tangible interactions that make the storytelling process feel as light and inspirational as scrolling through content.

To create feedback loops that recognize creators’ efforts and ingenuity, I placed sensory elements in the mobile UI to improve filming, editing, and staying inspired in the space.

0C ● INSIGHTFUL MAPPING

Being the owner of the big picture, I designed interactive brainstorms to evolve the opportunities with user journey challenges and insights around Community — Tools — Confidence — Authenticity into client ready designs.

I also structured a strategic framework to guide the client in the development of the new offerings, focusing on the ease of the Collab features implementation with the platform already being cloud-based.