Design starts by identifying market needs, user insights, & what is innovative FUN! At Goldieblox, I took the line concept through ideation to manufacturable ready samples by testing for kid feasability, durability, & fun. Along the way, I developed key insights into improving building learning. A lot of these learnings are seen through the released and unreleased products I developed while at Goldieblox. My favorite design process I developed is called Montage: breaking down ideas into tiny steps that can be remixed later to allow kids make their own unique creations SUCCESSFULLY.